In 2025, launching a crypto project means stepping into one of the most competitive and fast paced industries out there. The space is more saturated than ever, and the difference between success and failure typically comes down to one thing: how well you market it.
Many founders, developers, and CEOs underestimate the importance of marketing, and without the support of the best crypto marketing agency, even the most innovative crypto startups can become invisible.
You can’t work with just any agency. Crypto marketing is completely different from traditional digital marketing.
The best crypto marketing agency understands how to:
- Attract investors early on
- Build trust, create and manage a strong community
- Scale effectively ensuring your crypto project doesn’t fade away after initial hype.
Top 3 Best Crypto Marketing Agencies
Crypto marketing demands niche competence. Crypto marketing agencies have already tested strategies, learned what works across various sectors like Web3, DeFi, NFTs, blockchain, gaming, and know exactly how to communicate the value of your project clearly and effectively.
Hiring an agency without crypto experience means becoming their test subject and they’ll learn at your expense. That’s why it’s critical to work with the best crypto agency that knows this space inside out and can deliver proven results.
Based on our experience (and a lot of digging), these are the top 3 agencies that stood out.
1. OutsetPR: Focused, Transparent, and Built for Web3 Projects
Outset PR is fully focused on:
- Crypto
- Blockchain
- Web3
- DeFi
- AI.
They specialize in PR and media visibility, helping crypto projects build reputation, authority, and trust early on. Their strength lies in communications, not performance marketing.
Services & Approach
Everything is tailored specifically for crypto projects whether you’re launching or scaling. Their approach is structured, transparent, and content-driven. Their services include:
- Strategic PR: Campaigns are designed around your project’s business goals
- Media outreach and coverage: They pitch your project to relevant tier-1 and niche media, with clear targeting. They focus on quality coverage that actually drives traffic and trust.
- Content creation: From press releases to thought leadership pieces, their team handles writing in a way that speaks both to the crypto audience and to media editors.
- Personal branding: For founders and CEOs who need to be visible. Outset will help craft and distribute content that positions you as an industry leader, not just a name on the website.
- Influencer marketing: They work with KOLs who understand crypto. Campaigns are coordinated with messaging and media to ensure consistent brand positioning across channels.
- SERM (Search Engine Reputation Management): They manage how your brand appears in search results, balancing exposure with reputation control. Useful for long-term trust building.
- Crisis management: If something goes wrong, they already have the strategy in place. You’ll know exactly how to respond, what to say, and how to keep your brand intact under pressure.
Track Record & Clients
Founded in 2022, Outset PR has already worked with notable clients like Step App and StealthEX. They also highlight the case studies and direct feedback from leadership.
In terms of reputation, Outset PR has been covered in major publications like Forbes, BeInCrypto, and crypto.ro. Their clients consistently praise them for strong communication, strategic thinking, and measurable performance.
Their website is solid well-structured, informative, clean and fast. The founder, Mike Ermolaev, is prominently featured, along with the full team from senior advisors to content writers. You know who you’re working with, which builds trust.
What we liked
Outset PR stands out as one of the best crypto marketing agency for transparency, execution, and industry focus.
Pros & Cons
| ✅ Pros | ⚠️ Cons |
|---|---|
| 100% focused on crypto/Web3 | Only active since 2022 |
| Transparent team and service breakdowns | |
| Case studies and client testimonials available | |
| Strong presence in top crypto media |
2. ClickOut Media: Affiliate Marketing, Strong on SEO, Built for Monetization
ClickOut Media is not a fully crypto only agency, but it does have a strong presence in the crypto and iGaming space.
One thing that immediately stands out is is that they have a global, remote first team. They’re not locked into one region.
They possess knowledge of international markets and are able to localize campaigns for various markets and languages. That flexibility matters, especially if you’re targeting users in different parts of the world.
Services & Approach
It operates as a performance driven affiliate marketing network. Their services are designed to help crypto and iGaming projects attract users, generate leads, and grow revenue efficiently. Here’s what they offer and how they approach it:
- Affiliate Marketing: They offer exclusive CPA, CPL, Revenue Share, and hybrid deals customized for crypto, betting, gambling, and other high-conversion niches.
- SEO and Content Strategy: Focused on building content that ranks and converts. If you want long-term traffic that doesn’t rely on paid ads, this is one of their core areas.
- Paid Media: They run campaigns across multiple platforms. The focus is on getting results, not just clicks.
- Social and Display Traffic: ClickOut works with traffic from all sources, including social media, display, and native advertising.
- Real-Time Tracking and Optimization: They support A/B testing, geo and device targeting, and traffic source reporting so you can refine campaigns in real time.
- Affiliate Tools and Landing Pages: They provide creatives, comparison tables, and custom landing pages to help boost affiliate performance.
- Dedicated Account Management: Each client is matched with an affiliate manager who provides strategy, feedback, and campaign support.
Team, Track Record & Clients
The team isn’t shown on the site, but they do highlight access to direct support via affiliate managers, which seems to be a major part of their value offering. You can find some of their people on LinkedIn, and they’ve also been featured on hiring platforms, which gives more insight into how they run things behind the scenes.
Their portfolio includes projects like Dogecoin20, Lucky Block, MegaDice, and TG.Casino. With over 500 active offers and more than 1,500 affiliates in their network, they’ve built serious volume.
What We Liked
ClickOut Media impressed us with its ability to drive user acquisition at scale. Their global reach, flexibility in offers, and focus on actual results make them one of the best crypto marketing agency for crypto projects that need affiliate growth, not just brand awareness.
On their website you’ll find explanations of what they offer, how affiliates can get started, and the kind of support they provide, including real-time reporting and weekly guaranteed payouts.
Pros & Cons
| ✅ Pros | ⚠️ Cons |
|---|---|
| Strong crypto and iGaming focus | Not crypto-exclusive |
| Performance-driven with clear focus on ROI | Team not listed on the website |
| Real-time tracking and weekly payouts | No in-depth case studies publicly available |
| Supports multilingual and global campaigns | Mixed opinions online about SEO approach |
3. FINPR: PR-Heavy and Built for Visibility
FINPR is a Dubai based agency that’s fully focused on crypto, blockchain, Web3, DeFi, NFTs, and AI. They’ve been active since 2017, and from what we’ve seen, they position themselves more on the PR and visibility side of things rather than performance marketing or growth hacking – a positioning that earns them a spot among the best crypto marketing agency options for PR-focused campaigns.
Services & Approach
FINPR is all about visibility. Their services are built to position your brand in front of the right audiences, mainly through PR placements and media influence. Their approach is structured, media-connected, and tailored for Web3 startups. Here’s how they operate:
- Crypto PR: Their main service. They secure media coverage in major outlets like Cointelegraph, Decrypt, and more, aiming to boost visibility and credibility – a must-have for any best crypto marketing agency.
- Influencer Marketing: They run campaigns using crypto-focused KOLs across YouTube, X (Twitter), and Telegram to support project launches and announcements.
- Personal Branding: For founders and key executives, they help build personal authority through interviews, quote placements, and contributor spots.
- SEO and Content Marketing: They assist with Web3 blogs, press releases, and technical content for crypto-native readers, focusing on visibility and ranking.
- Community Management & SMM: FINPR offers social media support, content calendars, and engagement tactics on X, Telegram, and Discord.
- Specialized Campaigns by Niche: They break down their offering into segments like DeFi PR, GameFi marketing, NFT promotion, crowdfunding PR, and even AI PR, so clients know exactly what fits their category.
Track Record & Clients
FINPR has worked with over 600+ clients since 2017. Recognized brands include Gate.io, Polkadex, BigOne, and Ocean Protocol. They claim access to over 400 Web3 media outlets in 16 languages.
While the team is not listed on the site, the volume of their output and frequency of coverage gives them credibility – and consistency is a hallmark of every best crypto marketing agency.
What We Liked
FINPR stands out for its reach and experience. Their ability to connect brands with major crypto media is one of the strongest we’ve seen. If your goal is to build reputation and authority through consistent press visibility, FINPR makes a strong case as the best crypto marketing agency for that need.
Pros & Cons
| ✅ Pros | ⚠️ Cons |
|---|---|
| Extensive media network (400+ outlets in 16 languages) | Team is not publicly visible on the website |
| PR campaigns broken down by niche (GameFi, DeFi, AI, etc.) | Focuses heavily on PR, less on performance or growth marketing |
| Over 600 clients served since 2017 | No dedicated case study section |
| Frequent placements in top-tier crypto media |
What is a Crypto Marketing Agency?
A crypto marketing agency focuses exclusively on helping blockchain based projects grow through strategies built for the crypto ecosystem.
The best crypto marketing agency typically offer services like :
- Community building and management on platforms like Discord, Telegram, and X
- Influencer partnerships and KOL networks
- SEO for blockchain-specific keywords such as “Bitcoin“
- Token launch support
- PR campaigns on crypto native media platfroms
- Campaign tracking designed around wallet connections, whitepaper downloads, and platform engagement
- Affiliate marketing programs
The best crypto marketing agency stands out by deeply understanding Web3 culture, tokenomics, regulatory landscapes, real-time market trends, and the fast-changing behavior of crypto audiences.
In short, a crypto marketing agency is your growth partner, and the best crypto marketing agency comes equipped with the tools,, network, and know-how to position your project where it matters and to the people who matter.
Why Choose a Crypto Agency vs In-House Marketing Team?
Building an in-house marketing team for a crypto project sounds good in theory, but in practice, it’s tough.
In-house teams require significant resources, time, and ongoing management. The best crypto marketing agency can adapt quickly, offer expert support across multiple channels, and fill in gaps your internal team may miss.
Plus, agencies are flexible. If they’re not delivering results, you can replace them fast. This gives you more control, more flexibility and focus on growth without the stress of managing a large marketing department.
What you Need to Know Before Hiring the Best Crypto Marketing Agency?
Before working even with the best crypto marketing agency, you need to be prepared and know exactly what to ask for.
Choosing the best crypto marketing agency won’t help if you don’t have clarity on your own needs.
- Understand Your Own Goals First
Before hiring anyone, be clear on what you want: investors, users, downloads, community growth? The agency’s plan should directly support those outcomes.
- Request a Detailed Marketing Plan
Ask the agency for a custom strategy tailored to your project. Don’t accept generic packages. You need to know what channels they’ll focus on (SEO, influencers, PR, etc.), why, and how it aligns with your goals.
- Ask for Clear Deliverables
What will they deliver weekly or monthly? Blog posts? Press releases? Influencer campaigns? Community growth targets? The best crypto marketing agency will provide specifics, not vague promises.
- Budget Breakdown: Where Does Your Money Go?
Demand clear tracking and transparent reporting of every dollar spent. The best crypto marketing agency won’t hide costs or inflate management fees—they’ll make sure your budget fuels actual growth.
- Clarify Tracking and KPIs
Clarify exactly how they’ll track success (button clicks, wallet integrations, community growth metrics) and how often they’ll communicate progress and results. They should set KPIs and install tools like Google Tag Manager and GA4 to measure performance.
- Know Who You’re Working With
Before signing anything, get crystal clear on who exactly will manage your account. Some agencies show off big names on the first call but hand your project to junior staff. The best crypto marketing agency will introduce you to the real team. Use LinkedIn to verify their crypto experience and track record.
- Avoid Vague Proposals
If a so-called best crypto marketing agency can’t explain how they’ll help you grow—or back it up with results—it’s a red flag. No clarity = no results.
Bonus Tip: Look for Flexibility – The best crypto marketing agency adapts to market shifts. If your needs evolve post-launch, they should pivot with you, not stick to outdated plans.
8 Things to Look For When Hiring a Blockchain Marketing Agency
1. Specialization in Crypto Only
If they’re juggling e-commerce, SaaS, and crypto clients all at once, they’re not focused enough. Choose an agency that works exclusively in the crypto/Web3 space.
2. Website Quality and Content Depth
Their own website should reflect their capabilities: updated, detailed, and filled with crypto-relevant content. A one-pager? Not a good sign.Also, check if the team is listed on the site.
The best crypto marketing agencies aren’t hiding who’s behind the work. A visible, experienced team signals professionalism and accountability.
3. Proven Experience and Case Studies
Before trusting any best crypto marketing agency, check if they rank for crypto-related SEO terms themselves.
If they can’t rank their own site, they won’t rank yours. Ask for case studies from projects similar to yours, showing ROI or return on ad spend.
4. Agility in Services
Can they shift between PR, SEO, influencer marketing, presale and community building as needed? If they’re locked into one method, they might not adapt to your evolving needs.
5. Real Reviews and Testimonials
Are they known in the industry? Check if they’ve been featured in crypto media, spoken at events, or are active in Web3 communities.
Look for the best crypto marketing agencies with at least 10 previous crypto clients and at least 5 to 10 five-star reviews across platforms like Google, Facebook, and LinkedIn.
Dig into negative reviews too, red flags matter.Look at the projects they’ve promoted. Are those brands active, respected, and growing? Results should be visible, not just written in case studies.
6. Transparent Proposals and Deliverables
Never work with a crypto marketing agency that can’t tell you exactly what you’re paying for. Get concrete action plans with weekly or monthly deliverables.
If you’re unclear on where your money is going, that’s a massive red flag. Avoid agencies that push long-term contracts. The best crypto agencies offer month-to-month flexibility to maintain accountability.
7. Proper Tracking and Analytics Setup
Crypto projects track wallet connections, whitepaper downloads, and community growth. Not just calls or forms!
Make sure your best crypto marketing agency sets up proper tracking using tools like Google Tag Manager, Universal Analytics, GA4, or other relevant analytics platforms. Accurate tracking is essential for measuring what actually matters in Web3.
8. Budget Allocation and Contract Terms
Ensure most of your budget goes toward driving clicks, not inflated management fees. If over 25% of your ad budget is going to agency fees, it’s time to reconsider.
Frequently Asked Questions (FAQ)
How do I make an effective crypto marketing strategy?
Start by clearly defining your goals, whether it’s raising awareness, attracting investors, or driving app downloads.
Then, identify your target audience and choose the right mix of channels: PR, influencer campaigns, SEO, community building, paid ads, or affiliate marketing.
A solid crypto strategy is always tailored to your project’s stage, product, and market.
Crypto influencer marketing agency: how does it work?
These agencies connect your project with influencers and key opinion leaders (KOLs) across YouTube, X (Twitter), Telegram, and other platforms.
They help craft the messaging, coordinate outreach, and manage the campaign end-to-end.
A good agency doesn’t just match you with followers, they match you with trusted voices who speak directly to your target community.
What’s the difference between Web3, crypto, and blockchain marketing agencies?
They often overlap, but here’s a quick breakdown:
- Blockchain marketing focuses on infrastructure, enterprise tech, and B2B tools.
- Crypto marketing is more retail-driven: tokens, wallets, exchanges, and DeFi.
- Web3 marketing includes both but also covers NFTs, GameFi, metaverse, and decentralization as a broader culture.
A best crypto marketing agency may work across all three, but the real pros are clear about their specialization and where they bring the most value.
How do I know if a crypto marketing agency is legit?
Look for transparency. Do they show their team? List real case studies? Provide client testimonials? Are they visible on trusted platforms and media? A legit agency won’t shy away from sharing details and results.
f they’re hiding details, they’re not the best crypto marketing agency—they’re just good at selling.
How much should I expect to spend when hiring the best crypto marketing agency?
Budgets vary depending on your goals and services needed. Monthly retainers can range from $3,000 to $15,000+.
PR-only packages may cost less, while full-stack marketing (PR + SEO + influencer + paid ads) will be higher.
Ask for a clear breakdown. The best crypto marketing agency will explain every line item and how it drives results.
How long does it take to see results from a crypto marketing campaign?
The best crypto marketing agency will help set realistic timelines.
Some channels (like paid ads or influencer campaigns) can show results within days or weeks. Others, like SEO or community growth, can take several months. A good agency will help you set realistic timelines based on your goals and budget.
What are red flags when hiring a crypto marketing agency?
Be cautious if:
- They offer vague packages with no deliverables
- There’s no visible team or real case studies
- They require long-term contracts upfront
- They promise fast guaranteed results without data
Trust is earned through clarity, transparency, and experience.
Can crypto marketing agencies help with compliance and regulation?
Some do, but not all. The best agencies either have in-house legal advisors or work closely with compliance partners to ensure your messaging aligns with regional laws. Always ask if they’ve handled campaigns in your target jurisdiction before.
